I consider myself a creative type. What is creativity, to me? Well, I'm just some guy, not brilliant but not ignorant, someone who has working class, third-generation American roots, a college education and a somewhat troubling childhood. My father had gotten his Ph.D. (English) and worked in universities most of his life.
Creativity, to some, seems to only be artistic things, those things alone: drawing and painting, architecture, writing, singing, and acting. That is not so. Those are indeed creative endeavors, obviously, but those are artistic talents. People are talented in many ways. Frankly, I've come to suspect that those who are artistically talented are the least relevant to real life things, unless they are also grounded in healthy business or other practical matters as well. Raw artistic creativity is just that. Brilliant works, such as those by JRR Tolkien, George Lucas, CS Lewis, and others do not come from a plain creative place. Good works are, if with nothing else, done through hard work. There are no lazy geniuses.
Creativity is more than artistic talent; business leaders who recognize this -- and who embody it -- are those who bring the most promise to our economic and societal practices. Whether they are highly creative themselves, or embrace those who are highly creative in their ranks, those who run things will do better to sustain a creative climate in their business. To put a sharpened point on it: If business operations are obsessed with the bottom line and getting the most benefit for the least payout, then we are no better than slave-traders.
There is such a thing as being "too creative," I must quickly point out. The saying "experience is the best teacher" is an abbreviated way of drawing a line between good practices and those efforts similar to wrangling cats.
I helped imagine, launch, operate, and manage three media operations. Since my youth, I've been very much into drawing, writing, acting, music, and just plain imagining (dreaming, daydreaming, not paying attention, whatever you want to call it).
While I've gone in a direction that moves me away from creative media, in some ways, in my job in recent years -- business proposals and technical communications -- the creativity has never left me, and it has, in a variety of ways, served me well in all of my work efforts. I have artistic talents, while undisciplined they might be at times, but I am also a creative thinker. I am very right-brained and left-handed.
- Jon O